How I went from idea to 6k MRR in 2 months, and you can too.

There's so much opportunity out there, with or without AI. Ignore the naysayers and focus on what is meaningful to you.

Hey Substack, good to see you again!

Lots of people recently commented that I’ve been posting on LinkedIn again, and this is the first time I’m really sharing why:

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After going super viral building a company with ChatGPT4 as a CEO, I took a much needed break to focus on my health, private life and recharge my social batteries.

Time rolled by and on April 9th 2025, I found a clear market inefficiency in the aggressive and fascinating world of Entrepreneurship.

I haven’t been able to stop thinking about it ever since.

In fact I’m so bullish on it,
I’m building an entire company around it.

Here’s what 98% of all startups, scaleups and Enterprise companies are missing. Most companies, regardless of their current headcount, have this in common:

Their teams are coming together to innovate, spending hours on deliverables and meetings, often times neglecting their health and families, glamourizing things like the ‘996’ schedule…

While completely neglecting the most scalable action they can make every day:

Taking 20 minutes to instantly reach thousands of humans all over the world.

On an annual basis, just 2-3 employees are easily able to generate +500,000 organic impressions on a platform like LinkedIn.

This results in new business leads and qualified job applicants, all for the astounding cost of…zero dollars and a few minutes per post.

Think about that for a second.

As an employee, you may be thinking “there’s enough content out there, who cares”.

As a results-oriented entrepreneur…you’re welcome ; )

So why isn’t this part of the growth playbook used by Sillicon Valley, YC and ambitious companies everywhere?

It will be the case, I give it ~2 years.

I suspect this is the case today, simply because, for most of us, (1) social media is a little scary and (2) management rarely makes it a core part of a company’s DNA:

1. We either don’t like social media, don’t know what to post about, or see the value but allow fear of public judgement to stop us.

2. Employees who haven’t posted before are not going to believe that doing so will be worth their time - because there’s no incentive to do so because that’s not what their performance is measured against.

(1) + (2) = the largest, easiest competitive edge to beat your competitors for 0 USD.

All you need is to install a culture of regular posting in the leaders, and allow “leading by example” to drive adoption down the seniority ladder.

I founded Crafted to implement a content-first culture in senior leadership teams.

We offer a combination of software and coaching to help your talent:

• Find their unique voice,

• Set a long-term content strategy, and

• Grow their industry impact weekly in just 10 minutes per post.

So how did I actually go from idea to 6k MRR in two months?

1. I found a problem I understood well, having been in startups all my life and gone viral with my own content.

2. I reached out to CEOs and CMOs - not to sell, but just to share my idea and ask them if I was the only one seeing the massive opportunity sitting in front of everyone.

3. They validated my hypothesis and asked “can you help us make it happen?”

The rest is history. We have paid pilots in San Francisco and London, with a growing pipeline every week. I had fun working on our visual identity this weekend.

I hope you enjoyed reading this, it’s great to be back! I’ll leave you with this:

• If you love entrepreneurship, there’s never been a better time to turn ideas into businesses.

• Ignore the noise,

• Leverage AI to save time where you can,

• Take good care of your health and loved ones and…enjoy the ride.

This is where I’ll document my journey growing Crafted, you can AMA.

If you want to talk about bringing a content-first culture into your leadership team for 10 minutes per post, you can let’s talk here.