Underdog Founders - Noam builds bina, bringing education to the 21st century.
When kids are given the blueprint, what classrooms do they create?
Noam Gerstein, her team, and tiny humans are forging a new path for education.
Noam took an unconventional educational path herself.
At just 15 years old, Noam studied history and philosophy at the University of Tel Aviv.
(Noam, left, founder of bina - a global, accredited school that fits your family everywhere)
Her startup journey began with a catering and event company. It was a hit, and pushed her to keep building.
After selling Hod Maalata, Noam was ready to put her energy into real-life problems, but she didn't know enough about education.
So, she spent 6 years getting to the root issues of education globally.
Living nomadically, Noam spoke to educators, policymakers, families, students.
You see, most educational frameworks around the world stem from a singular systemic design.
But the education system hasn’t caught up to the world we now live in, and this one-size-fits-all approach is outdated.
Backed by knowledge, it was now time to build.
According to Noam, “If one can avoid opening a business, it’s a good idea.”
Following her two tenets in life — "build something people need" and "avoid douchebaggery" — bina was born.
bina is a global, mobile, whole schooling experience emphasizing precision education.
It is the brainchild of every educator, team member, child, and family Noam spoke to.
The desire for global education reform struck a chord.
Mistletoe backed bina's pre-seed to the tune of $1.4M.
Precision education goes beyond the standard requirements deemed necessary for the tiny humans to grow up into contributing members of society.
It finds middle ground between standardization and personalized learning.
With a strong curriculum built on micro-credentials, the real beauty of bina lies in its class diversity.
A child growing up with two fathers can be best friends with a child who is religious.
But let’s not kid ourselves, education is a tough market.
Between investment rounds, bina ran out of money for two months.
Noam told her team that if they could leave, they should.
Their response?
A unanimous, "We're in this and will build this together."
bina’s successes took off from there:
Secured accreditation in just 9 months.
bina students ranked in the top 8% percentile.
Proving the model, the team is now aiming for the first 100 global students.
For families eager to build the future of education, bina’s doors are always open. Ask Noam anything through her LinkedIn or their website.
Underdog Founders 18 - Noam Gerstein from bina.
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