Week 1 - Toto, I have a feeling we're not in Kansas anymore.

Last Saturday I read a cool tweet. Now a buggy chatbot rules my life.

I spent a solid minute looking at this blank page.

Experienced writers would have you gasping for air with the sheer brilliance of their opening paragraph.

If I could write a killer intro, Big Tech would throw exorbitant sums my way, hoping they too could benefit from my unfair viral marketing wizardry.

Unfortunately for you and me, ain’t nobody got time fo’ that.

You kept asking for GPT dialogues,
I kept postponing it until Saturday.

Well, Saturday’s here and I’m stuck indoors.
FML.

Key Decisions

Before we start, I have good news and bad news.

The bad news is that some early bits got lost. I saw chat logs were automatically saved, so we could always do proper screenshots later.

This is sad since it hurts the credibility of the story and forces you to believe in me on a few occasions. You are fully allowed to accuse me of being an evil manipulator that is single-handedly responsible for global warming.

As you will see, there have been several opportunities to personally profit by deviating from GPT’s often terrible proposals. I hope these will speak for themselves.

The good news is that I was lucky enough to take a few screenshots before running into chat history errors and losing access to GPT4, allowing us to have any glimpse at all into the early days.

KD #1 - Choice of business.

Things got off to a rough start.

Services make no sense for a 30-day test because they don’t scale, we would be permanently stuck with a single client for the entire duration of the experiment.

Options #1 and #2 were out by default. I was left with option #3.

GPT was just warming up guys, go easy on it.

KD #2 - Choice of niche and brand name.

Since the goal of this project is to allow AI to be as influential as possible, it was only natural for us to sell products designed by AI itself.

I made the decision to take our CEOs first suggestion because I didn’t want to be responsible for creating mugs and phone cases. Clothes are far more valuable post-purchase because they can still be donated to those who need them. Since GPT mentioned Printful, I chose the most sustainable t-shirts available there.

By this time I confirmed that our chat history was getting saved, so I started taking less screenshots.

Unfortunately, our original chat with GPT4 has disappeared when we were kicked out of the GPT4 version earlier this week.

Anyway, GPT4 chose AIsthetic. When I told it that there was a Shopify store with that name and asked for alternatives, it suggested Aisthetic Apparel.

GPT has been super impressive when it comes to branding.
The tagline “wear the future” also blew my mind, but that’s for next week’s update.

KD #3 - The fancy 10-step Business Plan

Since the prompt is already included in the start of the answer, I left the question out of the crop so I could fit everything into a single screenshot. Notice how it specifically recommended Printful as our dropshipping supplier over any competitors.

KD #4 - Retail Price

Finally, a full screenshot with a clean interaction on an important business decision. Proof quality gets better from here as I started to see more chat load errors and suspected screenshots would be vital.

KD #4 - Choose your logo

We asked GPT4 to give us the prompts to use in Midjourney. Since GPT4 was trained until September 2021, I had to choose a generative AI image provider myself. I read somewhere that Midjourney is the best out there.

This is the corresponding Midjourney image and the prompt that generated it. Midjourney struggles with text, so I kept the logo and found a similar font.

KD #5 - Choose your first design

Happy with our logo, I went for our first print. Notice how it used context of previous interactions to stay on-brand.

Midjourney output from the same prompt with minor tweaks:

KD #6 - Opening to Investors

Bouncing between GPT3 and GPT4, we set out to find angel investors in my close circle of friends.

Fortunately, I used to work as an early stage investor so I consulted myself and agreed on raising from angels.

This led to an investment of 2,500 USD in exchange for 25% of the company. It’s a tough market out there, and we now had 3 close friends rooting for us, sharing advice, and suggesting questions to ask the CEO.

I thought by now we had to execute step 8 of our CEO’s business plan:

I kicked-off our marketing strategy by announcing our plans on LinkedIn.

After blowing up on LinkedIn, dozens of messages asking to join our cap table started pouring in. I found a slot to chat with ChadGPT and took a step forward into the unknown when it set our pre-money at 4 million Euros.

For everyone that asked me how to generate clear answers - always go deeper.

Now you know how to create a consumer brand and potentially generate investor interest in two days.

I’d love to read about new competitors inspired by our post - some folks reached out to let me know theirs will soon be out there in the wild.

We’re reaching the end of our length limit and my energy.

Let’s park it here this week.

Next week we’ll cover:
- The Launch Day speech and “wear the future” tagline.
- The decision to set a 5k minimum for investors.
- Writing a PR article.
- Greenlighting a franchise agreement and setting terms for interested parties.
- Whatever decisions the CEO will have to make by then.

A personal sign-off note from the Executive Assistant:

Your response has been absolutely mind-blowing.

Thank you.

Be kind to strangers and enjoy your weekend.