Week 2 - Morpheus: "He's beginning to believe."

Two Saturdays ago I read a cool tweet. Now I'm updating shareholder agreements and talking to the press.

A new chapter of my life is in full-throttle.

My calendar looks like a game of Tetris.

No time to look at this blank page.

Are we building a fashion label?
A meme company?
A media business?

For now, all I know is that Aisthetic Apparel is becoming an open-sourced company where anyone in the world can send me a suggestion and I’ll pass it on to my boss, ChatGPT.

I’m just the EA. If the boss approves, it becomes reality.

Our investors are buckling their seatbelts.

Time will tell where we end up.

We’re ready to find out.

Key Decisions

Picking up where we left off last Saturday, here are the most important GPT dialogues shaping this surreal journey, and my quick personal takes on the exchange.

KD#7 - Launch Day

You only launch once, so we wanted to get it right.

Our CEO delivered despite GPT4 not being available during our meeting.

Mind blown. I think it’s an amazing catch phrase.

Copy, paste, publish, thousands of people across the world read this on LinkedIn.

We’re playing in the intersection of reality and fiction. It’s honestly fascinating.

KD#8 - Capital raising gets real

With over 50 requests to invest in our new company, we had to filter for serious replies and ticket sizes that actually justified the time handling legal docs.

After having a minimum ticket size, I drafted a simple Typeform to collect data from interested investors.

Then it was time for heavy-lifting: Could GPT handle complex legals?

I asked it to draft our term sheet and shareholder’s agreement.

The outputs were simple and left out common sections like drag along, tag along, and several investor protections.

It did an ok job as a skeleton from which we could add more on top of.

We sent out term sheets mid-week, and the shareholder agreements and KYC/AML forms went out on Friday.

KD#9 - Product Improvements

Our angels and a few close supporters reached out to let me know that Printful’s embroidery was low quality because it felt itchy on the inside.

I asked our CEO what to do about this.

The fastest solution within our 1h/day restriction was #3 - so I made a call within the boundaries of our CEO’s vision and moved forward.

My boss was concerned about maintaining customer satisfaction and loyalty (point #4 above). Our angels agreed the quality was subpar and something should be done.

I tasked GPT with a PR statement that would address quality control and give customers something to look forward to.

It’s ability for quality PR is impressive.

Since the model essentially looks at correlations and tries to generate text with the highest likelihood of addressing the task at hand, does this mean that most PR statements sound the same, making the task less complex and thus comparably easier to excel at?

Food for thought.

Wrapping-up: Singapore meetup

Yesterday we held our first meetup and it was simply awesome to connect with people in real life.

This whole week has been a surreal continuation between online posts and real life events. We appeared in our first podcast, spoke to a country-leading newspaper, and folks in the UK are talking about a Netflix documentary.

As always, I have no expectations and live one day at a time.

A huge shoutout to Jieyu Chan for finding a cool venue, managing attendance, putting together a film crew and even a guest list for an afterparty.

This was 100% all you.

We shared our story and moved into live Q&A where I got the chance to present my plans for Underdog Founders (a media company I spend most of my time on).

Another shoutout to the person that asked for my take on finding meaning and purpose at work.

Very interesting to see how many super talented people crave meaning yet keep waiting for a little external nudge to take the leap.

If you have a brilliant career, nobody will take that away from you.

March onwards.

It will always be scary.

You may fail, but you will never regret it.

Once you taste absolute creative freedom, it’s hard to go back.

Next week we’ll cover:
- Writing our franchise agreement (no space again).
- Submitting the first proposals from the real world, turning us into an open-source experiment.
- Big decisions done in the meantime.

Let’s park it here for today.

Enjoy your weekend, go offline!

J

Store link:
https://aisthetic-apparel.myshopify.com/